Stefan Thom (Microsoft), Steve Hanna (Infineon), and Stacy Cannady (Cisco) have an article in Electronic Design on TPM use in embedded systems. If you are new to TPM, this is a nice introduction.

Standardizing Trust for Embedded Systems

It’s time to get more serious about the lack of security in embedded products. With recently developed standards, it’s implementation just got easier. If you haven’t been concerned about malicious players hacking into your products in the past, or haven’t found success with previous efforts, it’s time for renewed attention and action. Hacking efforts aren’t slowing and, in fact, are on the rise. These days, hackers can accomplish far more than ever before—and the repercussions are far more costly. […]

Full article:
http://electronicdesign.com/embedded/standardizing-trust-embedded-systems